Social Networking Means We Are All in the Trend and We Have Our Own CPM!

I am at the Graphing Social Patterns West here in San Diego. I am not alone. The fact that I am here makes me part of a group that can be monetized. I have a CPM. I am a CPM. I will pay you for your CPM. All told if there is more than one of us talking, blogging, chatting or communicating about something we have as a common interest, we have value to advertisers and marketers. Okay, how can a company extract that value for its own benefit? Ahhh there’s the rub. Here are some suggestions:
1. Make an application easy to use
2. Keep it easy to use
3. Understand your user wants an intuitive application that is easy and entertaining
4. Keep it fun, even if its work related
5. Friction is the enemy
6. WOMA is only relevant if there is trust i.e. friends/colleagues
7. Everyone is part of a social network, they may just not be online
8. Brand is a challenge, but not insurmountable
9. Advertisers are looking for new channels, make them look smart
10. Give consumers and advertisers the right tools to connect
11. UGC is not just for pictures and blogs, it is for advertisers to recognize and capture
12. Advertisers are very smart, they recognize the complexity of multidimensional social networks
There are many challenges but there are ways to make money from social networking and web groups. Let’s not make it complex, this is where the old is the new new. Advertisers listen closely, we are here to help you succeed like never before.

Tagged as: , cpc, cpi, cpm, Developer, Facebook, gorongo, graphing, group, GSPWest08, Marketplace, networks, patterns, Platform, predictive, research, social